https://michelletwu.com Michelle T Wu Sat, 05 Aug 2023 01:37:17 +0000 https://michelletwu.com en https://michelletwu.com/INFO Fri, 16 Oct 2020 07:16:45 +0000 Michelle T Wu https://michelletwu.com/INFO “Dreaming Field” is my name in Chinese. Just like my name, I expand unlimited possibilities and explore my point of view through an imaginative wonderland. When translating these abstract ideas into concrete actions, I have a “can do” attitude and assertive approach. I take the initiative, make things happen with a passion. I am always interested in solving challenges through different perspectives. My curiosity with culture shapes my design language with empathy.&nbsp; EducationArtCenter College of DesignBachelor of Fine Arts Graphic Design Experience Select Clients: Adobe, Alipay, Amazon, G-P, Go-To, Louis Vuitton, Microsoft Advertising, Phenom, Valentino Contact Email Résumé Linkedln https://michelletwu.com/Crazy-Rich-Asians Sun, 25 Aug 2019 01:43:53 +0000 Michelle T Wu https://michelletwu.com/Crazy-Rich-Asians <img width="2560" height="1438" width_o="2560" height_o="1438" data-src="https://freight.cargo.site/t/original/i/25972f1079c2d7ec15ac55ae13fff53a59b303a79cbcbf7b95fc9026e7d7af6b/-2019-08-24-6.43.12.png" data-mid="49228189" border="0" src="https://freight.cargo.site/w/1000/i/25972f1079c2d7ec15ac55ae13fff53a59b303a79cbcbf7b95fc9026e7d7af6b/-2019-08-24-6.43.12.png" /> Crazy Rich Asians Collabrated with Dawon Kang, Joel Arron and Emily Zhang Open Title Sequence Roles:&nbsp; Art Directing Modeling Designing Compositing Our final concept was to create a title sequence inspired by the traditional Chinese game of Mahjong, which was portrayed in a pivotal scene of the film. Style Frames <img width="11120" height="6255" width_o="11120" height_o="6255" data-src="https://freight.cargo.site/t/original/i/770ca9ae6b1c03ae5ed612c3d1d398b6a11b4c9ba90b60038d0434e70a1ba51c/heide.jpg" data-mid="49228280" border="0" src="https://freight.cargo.site/w/1000/i/770ca9ae6b1c03ae5ed612c3d1d398b6a11b4c9ba90b60038d0434e70a1ba51c/heide.jpg" /> Process <img width="3654" height="2055" width_o="3654" height_o="2055" data-src="https://freight.cargo.site/t/original/i/ea02fe5da1d6e3c95d63c5adc252a5489944fe57ebf912d0e3ad0962f795253b/CRA_Page_02.jpg" data-mid="49228146" border="0" src="https://freight.cargo.site/w/1000/i/ea02fe5da1d6e3c95d63c5adc252a5489944fe57ebf912d0e3ad0962f795253b/CRA_Page_02.jpg" /> <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/2c845fb81aebcc73c985545e26c218b292fc636bb74e60ca644185d9b4bacd9f/CRA_Page_03.jpg" data-mid="49228147" border="0" src="https://freight.cargo.site/w/1000/i/2c845fb81aebcc73c985545e26c218b292fc636bb74e60ca644185d9b4bacd9f/CRA_Page_03.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/39baa32121e7e93770d2156e1e41c8c316e29b7e5783285da94795a32a2273d1/CRA_Page_04.jpg" data-mid="49228148" border="0" src="https://freight.cargo.site/w/1000/i/39baa32121e7e93770d2156e1e41c8c316e29b7e5783285da94795a32a2273d1/CRA_Page_04.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f19306b11a21c52dd93509a5f9c5a977cd628d1ce0289298ce8220d28c28eb18/CRA_Page_05.jpg" data-mid="49228149" border="0" src="https://freight.cargo.site/w/1000/i/f19306b11a21c52dd93509a5f9c5a977cd628d1ce0289298ce8220d28c28eb18/CRA_Page_05.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/829384e330c91b03ef2bb811323e2e68c28718b183d59877b70941875e5e8764/CRA_Page_06.jpg" data-mid="49228150" border="0" src="https://freight.cargo.site/w/1000/i/829384e330c91b03ef2bb811323e2e68c28718b183d59877b70941875e5e8764/CRA_Page_06.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8bc545b3a89a69d9f178f47d3cdd5a9ece85e35035ecf3307c0e7d1abbe64eaf/CRA_Page_07.jpg" data-mid="49228151" border="0" src="https://freight.cargo.site/w/1000/i/8bc545b3a89a69d9f178f47d3cdd5a9ece85e35035ecf3307c0e7d1abbe64eaf/CRA_Page_07.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/2b15810a8d3f438e52c114433492f0394420e7627555bc83ea2c0b5670f966bb/CRA_Page_08.jpg" data-mid="49228152" border="0" src="https://freight.cargo.site/w/1000/i/2b15810a8d3f438e52c114433492f0394420e7627555bc83ea2c0b5670f966bb/CRA_Page_08.jpg" /> <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/ac061d724fd2de11e999f616f84346eae92306e4b02268468facfc50aa75b7cf/CRA_Page_09.jpg" data-mid="49228153" border="0" src="https://freight.cargo.site/w/1000/i/ac061d724fd2de11e999f616f84346eae92306e4b02268468facfc50aa75b7cf/CRA_Page_09.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/5fa2d473f629782d0bc87f98603a360a10cd30af2f7ae70638c9e3bf90941005/CRA_Page_10.jpg" data-mid="49228154" border="0" src="https://freight.cargo.site/w/1000/i/5fa2d473f629782d0bc87f98603a360a10cd30af2f7ae70638c9e3bf90941005/CRA_Page_10.jpg" /> <img width="5094" height="2835" width_o="5094" height_o="2835" data-src="https://freight.cargo.site/t/original/i/056f2d4a23eb2439f349cb5e5d732a2e90f58b15f1a2ce2d8050f7ded7be293b/CRA_Page_11.jpg" data-mid="49228155" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/056f2d4a23eb2439f349cb5e5d732a2e90f58b15f1a2ce2d8050f7ded7be293b/CRA_Page_11.jpg" /> <img width="11120" height="6255" width_o="11120" height_o="6255" data-src="https://freight.cargo.site/t/original/i/b99ca6288c16ab8a8be0acbbe3ffcec174249b90ffe8997ef9486d02cdf829c6/CRA_Page_12.jpg" data-mid="49228157" border="0" src="https://freight.cargo.site/w/1000/i/b99ca6288c16ab8a8be0acbbe3ffcec174249b90ffe8997ef9486d02cdf829c6/CRA_Page_12.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/f2bd26db49665e5acbe1e9b1a4248a33ce1141dac715b35beff4159c914ee69b/1.gif" data-mid="85377376" border="0" src="https://freight.cargo.site/w/800/i/f2bd26db49665e5acbe1e9b1a4248a33ce1141dac715b35beff4159c914ee69b/1.gif" /><img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/173cf2c8cb7cf22952b3a3e9ba08168d8c519bc8a8c6f89144c82f103a209835/ezgif.com-video-to-gif-1.gif" data-mid="85377377" border="0" src="https://freight.cargo.site/w/800/i/173cf2c8cb7cf22952b3a3e9ba08168d8c519bc8a8c6f89144c82f103a209835/ezgif.com-video-to-gif-1.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/f92a96de15dae565bc0c1a8a7cfa3f849f097ffb52156e4742786f5515feed20/ezgif.com-video-to-gif-3.gif" data-mid="85377378" border="0" src="https://freight.cargo.site/w/800/i/f92a96de15dae565bc0c1a8a7cfa3f849f097ffb52156e4742786f5515feed20/ezgif.com-video-to-gif-3.gif" /><img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/ade797a439eaeeafd901648d1040a2ca898baea0e90f6ec1bdefd011237946d1/ezgif.com-video-to-gif-2.gif" data-mid="85377375" border="0" src="https://freight.cargo.site/w/800/i/ade797a439eaeeafd901648d1040a2ca898baea0e90f6ec1bdefd011237946d1/ezgif.com-video-to-gif-2.gif" /> https://michelletwu.com/PINKORAMA Sun, 16 Feb 2020 20:32:03 +0000 Michelle T Wu https://michelletwu.com/PINKORAMA <img width="2934" height="1952" width_o="2934" height_o="1952" data-src="https://freight.cargo.site/t/original/i/53769ff478e972be0c8636910cf21d9f8846e537d8ed0de659e3cfd1596e25d2/PIKORAMA-COVER.png" data-mid="61235203" border="0" src="https://freight.cargo.site/w/1000/i/53769ff478e972be0c8636910cf21d9f8846e537d8ed0de659e3cfd1596e25d2/PIKORAMA-COVER.png" /> PINKORAMA In collaborated with: Alexandra Ostrovskaya (Film) and Shain Ansari (Photo) Ad campaignRoles: Graphic Design &amp; Art Direction For the ones that dream in pink, PINKORAMA is a swatch watch that shows off one’s personality. This is a 360 campaign that captures the motion of the watch. PINKORAMA celebrates self-expression in its full capacity, in a bright and loud way. Inspired by the material and technicality of the watch itself, we created an alternative reality for the ones that are not afraid to show their character. The target audience is unisex, 15-25, people who are into DIY fashion. Staying on the brand, “Swatch is an attitude, an approach to life, a way of seeing. The sight of a Swatch excites emotion. Wearing one is a way to communicate, to speak without speaking. Heart to heart.”One challenge was to make sure the watch was highlighted and showcased during the lifestyle shoots, since the size was small and it’s even less noticeable when in motion. Having hands-on experiences with a variety of talents was an adventure. I learned the pipeline of a real life production and how to direct a team of talents with different backgrounds. Elevated Product Photography <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/05706d452e360ee1553f157ee1e73f72e32b88c9c56de16d6fb8c88c10a1d077/Pinkorama_EP-8-2.jpg" data-mid="61235505" border="0" src="https://freight.cargo.site/w/1000/i/05706d452e360ee1553f157ee1e73f72e32b88c9c56de16d6fb8c88c10a1d077/Pinkorama_EP-8-2.jpg" /> <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/2aaf09318cdabace276415840ac40289e8b3d5c1e24e720333fa40f5d950ee70/productstill2.jpg" data-mid="61235545" border="0" src="https://freight.cargo.site/w/1000/i/2aaf09318cdabace276415840ac40289e8b3d5c1e24e720333fa40f5d950ee70/productstill2.jpg" /> Product Photography Dimensions <img width="1926" height="1268" width_o="1926" height_o="1268" data-src="https://freight.cargo.site/t/original/i/36039d75efe3ed405f2d4beb6e02a8b2a9aa9c64d07d1780a0046ea5dd8b44b8/productapplication.png" data-mid="61235855" border="0" src="https://freight.cargo.site/w/1000/i/36039d75efe3ed405f2d4beb6e02a8b2a9aa9c64d07d1780a0046ea5dd8b44b8/productapplication.png" /> Product GIFs for Instagram Life Style Photography <img width="2938" height="1952" width_o="2938" height_o="1952" data-src="https://freight.cargo.site/t/original/i/68ba85d824b01f685801d4c6a75a4f6c6cd8acd461b59b7394872665e3150833/lifestyle2.png" data-mid="61236665" border="0" src="https://freight.cargo.site/w/1000/i/68ba85d824b01f685801d4c6a75a4f6c6cd8acd461b59b7394872665e3150833/lifestyle2.png" /> <img width="2950" height="1954" width_o="2950" height_o="1954" data-src="https://freight.cargo.site/t/original/i/3865d0a2e4c65ea2655e71b34c9045558f401403dddffc99d68f988c0e9ee3a7/lifestyle1.png" data-mid="61236682" border="0" src="https://freight.cargo.site/w/1000/i/3865d0a2e4c65ea2655e71b34c9045558f401403dddffc99d68f988c0e9ee3a7/lifestyle1.png" /> Life Style Photography Dimensions <img width="1994" height="1302" width_o="1994" height_o="1302" data-src="https://freight.cargo.site/t/original/i/56791a02039cb34785bf1e74c6909767aff106b074bea3164ee5a3a236433a2d/lifedimensions.png" data-mid="61239033" border="0" src="https://freight.cargo.site/w/1000/i/56791a02039cb34785bf1e74c6909767aff106b074bea3164ee5a3a236433a2d/lifedimensions.png" /> Lifestyle GIFs for InstagramStore Front Window Mockup <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/bf40be2d5f5449d6ddf42fa4fa8329b7db0c0f186eab3d9c3ca6c6be8c52b117/Untitled-17.jpg" data-mid="61242446" border="0" src="https://freight.cargo.site/w/1000/i/bf40be2d5f5449d6ddf42fa4fa8329b7db0c0f186eab3d9c3ca6c6be8c52b117/Untitled-17.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ea0768f6f937f7dd02bfb7fbf964c285080bbe26ffb28be8e7b2d7e4c1143366/Untitled-17-copy.jpg" data-mid="61242455" border="0" src="https://freight.cargo.site/w/1000/i/ea0768f6f937f7dd02bfb7fbf964c285080bbe26ffb28be8e7b2d7e4c1143366/Untitled-17-copy.jpg" /> https://michelletwu.com/MONA Thu, 27 Jun 2019 00:56:46 +0000 Michelle T Wu https://michelletwu.com/MONA <img width="2560" height="1320" width_o="2560" height_o="1320" data-src="https://freight.cargo.site/t/original/i/a77165e2e19a32d945eec9e589082caa6dc60ad895ba224cf36de65dfb5ad1b2/-2019-06-26-6.16.31.png" data-mid="45522565" border="0" src="https://freight.cargo.site/w/1000/i/a77165e2e19a32d945eec9e589082caa6dc60ad895ba224cf36de65dfb5ad1b2/-2019-06-26-6.16.31.png" /> The Museum of Neon Art Promo Video &nbsp; &nbsp; &nbsp; &nbsp; Live Action Collabrated with Grace Jo and May Chen This is a hypothetical promotional video for The Museum of Neon Art. MONA is the only museum in the world devoted exclusively to art in electronic media, exhibiting electric and kinetic fine art. We wanted to celebrate light through daily lives to show the motion and energy of the neon lights. Style Frames <img width="2026" height="1124" width_o="2026" height_o="1124" data-src="https://freight.cargo.site/t/original/i/e2108873b8e855d8d266bfa222e353ce87ebc684bd02f8675989ea01cf9bbbaa/-2019-06-29-4.29.44.png" data-mid="45686477" border="0" src="https://freight.cargo.site/w/1000/i/e2108873b8e855d8d266bfa222e353ce87ebc684bd02f8675989ea01cf9bbbaa/-2019-06-29-4.29.44.png" /> Process <img width="1784" height="1146" width_o="1784" height_o="1146" data-src="https://freight.cargo.site/t/original/i/f01cb64045eeab9c9ad0071129d1b4c212d5bcb4fc479f15202f151c0d10a380/-2019-06-29-4.50.08.png" data-mid="45687290" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f01cb64045eeab9c9ad0071129d1b4c212d5bcb4fc479f15202f151c0d10a380/-2019-06-29-4.50.08.png" /> <img width="1782" height="1154" width_o="1782" height_o="1154" data-src="https://freight.cargo.site/t/original/i/77e798e8a24544e6ce8a09c970540109a00ff31d2bebfb7348a82c506f916fa8/-2019-06-29-4.50.51.png" data-mid="45687292" border="0" src="https://freight.cargo.site/w/1000/i/77e798e8a24544e6ce8a09c970540109a00ff31d2bebfb7348a82c506f916fa8/-2019-06-29-4.50.51.png" /> <img width="1786" height="1154" width_o="1786" height_o="1154" data-src="https://freight.cargo.site/t/original/i/93b1f79bb66db3fe1226c102788e480e83b834f65bd4cc91ddaf8c87432b3aa6/-2019-06-29-4.52.05.png" data-mid="45687329" border="0" src="https://freight.cargo.site/w/1000/i/93b1f79bb66db3fe1226c102788e480e83b834f65bd4cc91ddaf8c87432b3aa6/-2019-06-29-4.52.05.png" /> <img width="1786" height="1152" width_o="1786" height_o="1152" data-src="https://freight.cargo.site/t/original/i/335d390c422cb1a664a78710842264a4b84997f8c45de1cee903241d067be540/-2019-06-29-4.52.12.png" data-mid="45687330" border="0" src="https://freight.cargo.site/w/1000/i/335d390c422cb1a664a78710842264a4b84997f8c45de1cee903241d067be540/-2019-06-29-4.52.12.png" /> <img width="1784" height="1152" width_o="1784" height_o="1152" data-src="https://freight.cargo.site/t/original/i/d385a34a40ed296c79f39c6243aa16b3a2c7f2ae899e65f59fb7562d0066bb02/-2019-06-29-4.52.16.png" data-mid="45687331" border="0" src="https://freight.cargo.site/w/1000/i/d385a34a40ed296c79f39c6243aa16b3a2c7f2ae899e65f59fb7562d0066bb02/-2019-06-29-4.52.16.png" /> <img width="1788" height="1150" width_o="1788" height_o="1150" data-src="https://freight.cargo.site/t/original/i/26f49d226e00ab8f81085aba79f8657725ade2b7f4df4ce3ea6faf47a658a420/-2019-06-29-4.52.22.png" data-mid="45687332" border="0" src="https://freight.cargo.site/w/1000/i/26f49d226e00ab8f81085aba79f8657725ade2b7f4df4ce3ea6faf47a658a420/-2019-06-29-4.52.22.png" /> <img width="1784" height="1146" width_o="1784" height_o="1146" data-src="https://freight.cargo.site/t/original/i/88b3c25ff12dd98c3c343584b638514bbb62ccc4de488f7f68b3a97c3f607045/-2019-06-29-4.52.31.png" data-mid="45687333" border="0" src="https://freight.cargo.site/w/1000/i/88b3c25ff12dd98c3c343584b638514bbb62ccc4de488f7f68b3a97c3f607045/-2019-06-29-4.52.31.png" /> <img width="1782" height="1154" width_o="1782" height_o="1154" data-src="https://freight.cargo.site/t/original/i/7e768065a81b27df05dbb5e70669f7b40d95100421bd3e71cdb4ece6fe0c42dd/-2019-06-29-4.52.36.png" data-mid="45687334" border="0" src="https://freight.cargo.site/w/1000/i/7e768065a81b27df05dbb5e70669f7b40d95100421bd3e71cdb4ece6fe0c42dd/-2019-06-29-4.52.36.png" /> <img width="1786" height="1150" width_o="1786" height_o="1150" data-src="https://freight.cargo.site/t/original/i/2e7ad28d1873944bda756dfb7251b9542dc5b99b4c87e6be1cb652ec07715577/-2019-06-29-4.52.42.png" data-mid="45687335" border="0" src="https://freight.cargo.site/w/1000/i/2e7ad28d1873944bda756dfb7251b9542dc5b99b4c87e6be1cb652ec07715577/-2019-06-29-4.52.42.png" /> <img width="1782" height="1150" width_o="1782" height_o="1150" data-src="https://freight.cargo.site/t/original/i/1222134d991001c8fd5f8e7c77d5a4e85de1ac13048a2eaeb255d190b0e84e1b/-2019-06-29-4.52.51.png" data-mid="45687336" border="0" src="https://freight.cargo.site/w/1000/i/1222134d991001c8fd5f8e7c77d5a4e85de1ac13048a2eaeb255d190b0e84e1b/-2019-06-29-4.52.51.png" /> <img width="1784" height="1148" width_o="1784" height_o="1148" data-src="https://freight.cargo.site/t/original/i/00bdcb73d38aec93fceefbb3f01e55cc79737feedd9028bf1464d29ea8d13028/-2019-06-29-4.53.08.png" data-mid="45687339" border="0" src="https://freight.cargo.site/w/1000/i/00bdcb73d38aec93fceefbb3f01e55cc79737feedd9028bf1464d29ea8d13028/-2019-06-29-4.53.08.png" /> <img width="1788" height="1150" width_o="1788" height_o="1150" data-src="https://freight.cargo.site/t/original/i/4eda2e3636b637e613194c8dddff42a9381854705cbaa44efdebc7dfb9b4ebb2/-2019-06-29-4.53.03.png" data-mid="45687338" border="0" src="https://freight.cargo.site/w/1000/i/4eda2e3636b637e613194c8dddff42a9381854705cbaa44efdebc7dfb9b4ebb2/-2019-06-29-4.53.03.png" /> <img width="1788" height="1156" width_o="1788" height_o="1156" data-src="https://freight.cargo.site/t/original/i/dae1d35a32209a1469b6477cf41507d7e9746a955a377bfc4b67d3aeb4c519c6/-2019-06-29-4.52.57.png" data-mid="45687337" border="0" src="https://freight.cargo.site/w/1000/i/dae1d35a32209a1469b6477cf41507d7e9746a955a377bfc4b67d3aeb4c519c6/-2019-06-29-4.52.57.png" /> <img width="1786" height="1156" width_o="1786" height_o="1156" data-src="https://freight.cargo.site/t/original/i/e6818fd632dbc05c97209f25144145a9e67129117eba256b839ca1cced4b1d6a/-2019-06-29-4.53.12.png" data-mid="45687341" border="0" src="https://freight.cargo.site/w/1000/i/e6818fd632dbc05c97209f25144145a9e67129117eba256b839ca1cced4b1d6a/-2019-06-29-4.53.12.png" /> <img width="1784" height="1152" width_o="1784" height_o="1152" data-src="https://freight.cargo.site/t/original/i/85c8d44020a74386fca5ee84515b1539af4aacb2cf6cad56e82341adaca50033/-2019-06-29-4.53.17.png" data-mid="45687343" border="0" src="https://freight.cargo.site/w/1000/i/85c8d44020a74386fca5ee84515b1539af4aacb2cf6cad56e82341adaca50033/-2019-06-29-4.53.17.png" /> <img width="1786" height="1154" width_o="1786" height_o="1154" data-src="https://freight.cargo.site/t/original/i/4549a16253e19c8fa1342a551d2065e2b2f85d3d5109208806fbe49d608340b5/-2019-06-29-4.53.23.png" data-mid="45687347" border="0" src="https://freight.cargo.site/w/1000/i/4549a16253e19c8fa1342a551d2065e2b2f85d3d5109208806fbe49d608340b5/-2019-06-29-4.53.23.png" /> <img width="1784" height="1152" width_o="1784" height_o="1152" data-src="https://freight.cargo.site/t/original/i/8835a0898d45d93ecfdf6f6c233866df798ea183d7e6b13638c711dfc39d3fce/-2019-06-29-4.53.28.png" data-mid="45687350" border="0" src="https://freight.cargo.site/w/1000/i/8835a0898d45d93ecfdf6f6c233866df798ea183d7e6b13638c711dfc39d3fce/-2019-06-29-4.53.28.png" /> https://michelletwu.com/My-Underisable-Talent-Title-Sequence Thu, 27 Jun 2019 00:40:48 +0000 Michelle T Wu https://michelletwu.com/My-Underisable-Talent-Title-Sequence <img width="2000" height="1199" width_o="2000" height_o="1199" data-src="https://freight.cargo.site/t/original/i/a3edb526317aa3a0afc147032554f4b52b82da2d511ffbda11d343c479f73e24/sss.jpg" data-mid="45860223" border="0" src="https://freight.cargo.site/w/1000/i/a3edb526317aa3a0afc147032554f4b52b82da2d511ffbda11d343c479f73e24/sss.jpg" /> My Undesiable Talent&nbsp; Title Sequence&nbsp; &nbsp; &nbsp; Style Frame My Undesirable Talent talks about the stories of people who have undesirable talents. I wanted to show the feeling of inner struggle in order to portray the experiences these people were going through. Shot on Ilford Delta 100 and 3200 black and white film. <img width="1618" height="912" width_o="1618" height_o="912" data-src="https://freight.cargo.site/t/original/i/739e286ad1aed27a4d7ec96e5e5a2aae556f9d73b1493177647ea25f0a8743db/-2019-06-26-3.28.35.png" data-mid="45521942" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/739e286ad1aed27a4d7ec96e5e5a2aae556f9d73b1493177647ea25f0a8743db/-2019-06-26-3.28.35.png" /> <img width="1706" height="960" width_o="1706" height_o="960" data-src="https://freight.cargo.site/t/original/i/8742b910fcb4456ce08c134e90b7d12a0848bd0c2f0e16b266e7cf9847c08fbb/-2019-06-26-3.29.46.png" data-mid="45521944" border="0" src="https://freight.cargo.site/w/1000/i/8742b910fcb4456ce08c134e90b7d12a0848bd0c2f0e16b266e7cf9847c08fbb/-2019-06-26-3.29.46.png" /> <img width="1704" height="962" width_o="1704" height_o="962" data-src="https://freight.cargo.site/t/original/i/dd70af5af26db23987a5c30641e0774849c725b537eaf6f39d575dcd8a7b9915/-2019-06-26-3.29.55.png" data-mid="45521945" border="0" src="https://freight.cargo.site/w/1000/i/dd70af5af26db23987a5c30641e0774849c725b537eaf6f39d575dcd8a7b9915/-2019-06-26-3.29.55.png" /> <img width="1702" height="958" width_o="1702" height_o="958" data-src="https://freight.cargo.site/t/original/i/6754b5d6f8dc0939c33271a92b7103199ce12a2cdad91cc1a37067a63a806d50/-2019-06-26-3.30.02.png" data-mid="45521962" border="0" src="https://freight.cargo.site/w/1000/i/6754b5d6f8dc0939c33271a92b7103199ce12a2cdad91cc1a37067a63a806d50/-2019-06-26-3.30.02.png" /><img width="1704" height="958" width_o="1704" height_o="958" data-src="https://freight.cargo.site/t/original/i/f1239ba8944252e6f13f0a05993bd0713481ff3c2fb31a0560ab54d5f4b3270e/-2019-06-26-3.30.08.png" data-mid="45521963" border="0" src="https://freight.cargo.site/w/1000/i/f1239ba8944252e6f13f0a05993bd0713481ff3c2fb31a0560ab54d5f4b3270e/-2019-06-26-3.30.08.png" /> <img width="1706" height="960" width_o="1706" height_o="960" data-src="https://freight.cargo.site/t/original/i/d6a13763d96c7f544de58a628eab6f7851da6b39e90ad7559d7a8a1771a5d86e/-2019-06-26-3.30.15.png" data-mid="45521968" border="0" src="https://freight.cargo.site/w/1000/i/d6a13763d96c7f544de58a628eab6f7851da6b39e90ad7559d7a8a1771a5d86e/-2019-06-26-3.30.15.png" /> <img width="1704" height="958" width_o="1704" height_o="958" data-src="https://freight.cargo.site/t/original/i/e5aa4d2690299f562c1d9ea83bdc2324c903b6b2f3678beaf1a00b0613f05930/-2019-06-26-3.30.22.png" data-mid="45521969" border="0" src="https://freight.cargo.site/w/1000/i/e5aa4d2690299f562c1d9ea83bdc2324c903b6b2f3678beaf1a00b0613f05930/-2019-06-26-3.30.22.png" /> <img width="1710" height="962" width_o="1710" height_o="962" data-src="https://freight.cargo.site/t/original/i/bc614cc1b5b4399d93e862835c4e52238c190887ab276275326d2b5b8c98dbda/-2019-06-26-3.30.28.png" data-mid="45521970" border="0" src="https://freight.cargo.site/w/1000/i/bc614cc1b5b4399d93e862835c4e52238c190887ab276275326d2b5b8c98dbda/-2019-06-26-3.30.28.png" /> <img width="1710" height="962" width_o="1710" height_o="962" data-src="https://freight.cargo.site/t/original/i/43927c101f138a46eb2b44dde2213e1970c9924ff947bea097b5702fa1fdd994/TAL.jpg" data-mid="90909940" border="0" src="https://freight.cargo.site/w/1000/i/43927c101f138a46eb2b44dde2213e1970c9924ff947bea097b5702fa1fdd994/TAL.jpg" /> Process <img width="4785" height="6003" width_o="4785" height_o="6003" data-src="https://freight.cargo.site/t/original/i/471de70500a9abf7b6c86de5479cf660d960f46f4ef887e32c2fdaef7a8d32e3/1-1.jpg" data-mid="90909701" border="0" src="https://freight.cargo.site/w/1000/i/471de70500a9abf7b6c86de5479cf660d960f46f4ef887e32c2fdaef7a8d32e3/1-1.jpg" /> <img width="4769" height="5990" width_o="4769" height_o="5990" data-src="https://freight.cargo.site/t/original/i/c9bb6954739d892566d1c7694169f645d3840087f5c6d52be8b4bd951e02b861/22.jpg" data-mid="90909705" border="0" src="https://freight.cargo.site/w/1000/i/c9bb6954739d892566d1c7694169f645d3840087f5c6d52be8b4bd951e02b861/22.jpg" /> https://michelletwu.com/Natal Tue, 08 Dec 2020 08:08:20 +0000 Michelle T Wu https://michelletwu.com/Natal <img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/c0331fb4d450584dc888d12f1769ead3659efda64ddc9105172daa7051065e5d/Natal.jpg" data-mid="108281724" border="0" src="https://freight.cargo.site/w/1000/i/c0331fb4d450584dc888d12f1769ead3659efda64ddc9105172daa7051065e5d/Natal.jpg" /> Natal Typeface Design Astrology is the search for human meaning in the sky. Natal’s forms are warm like the nature of space. Details in the letterforms are measured precisely like the diagram used in practices such as the astrological aspects and sensitive angles. Work in Process <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/dae9a36aa04a2e6080510ffdbf7167821070c64983b128671818ffa443eec7ca/SpecPos.jpg" data-mid="92245981" border="0" src="https://freight.cargo.site/w/1000/i/dae9a36aa04a2e6080510ffdbf7167821070c64983b128671818ffa443eec7ca/SpecPos.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/51f7a9c697f6ec8dad26ff6b555e86ddf2f5c87f90e57eeaf2843920c260b8b4/SpecPos2.jpg" data-mid="92245983" border="0" src="https://freight.cargo.site/w/1000/i/51f7a9c697f6ec8dad26ff6b555e86ddf2f5c87f90e57eeaf2843920c260b8b4/SpecPos2.jpg" /> <img width="11811" height="11811" width_o="11811" height_o="11811" data-src="https://freight.cargo.site/t/original/i/1187a6a6b7fa08daf64943d2ea200aefc82a884702f0c50e006c3514c97833eb/w6.jpg" data-mid="108281388" border="0" src="https://freight.cargo.site/w/1000/i/1187a6a6b7fa08daf64943d2ea200aefc82a884702f0c50e006c3514c97833eb/w6.jpg" /> <img width="11811" height="11811" width_o="11811" height_o="11811" data-src="https://freight.cargo.site/t/original/i/a3e598c79d19c38f5f3fc41f10a89003c63666ac44089a78b644032b19b5e13f/w2.jpg" data-mid="108281389" border="0" src="https://freight.cargo.site/w/1000/i/a3e598c79d19c38f5f3fc41f10a89003c63666ac44089a78b644032b19b5e13f/w2.jpg" /><img width="4200" height="2400" width_o="4200" height_o="2400" data-src="https://freight.cargo.site/t/original/i/0eed375247e1f53756be7515e58c449a320724cf91758f4672fde306412001ea/Natal.4.jpg" data-mid="91659139" border="0" src="https://freight.cargo.site/w/1000/i/0eed375247e1f53756be7515e58c449a320724cf91758f4672fde306412001ea/Natal.4.jpg" /> https://michelletwu.com/E3 Tue, 08 Dec 2020 09:55:31 +0000 Michelle T Wu https://michelletwu.com/E3 <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/0f6c49e5fffba80519ab0efa6c39a56c9f2d2da7b79210189fcacf50173a06cc/poster.jpg" data-mid="92574207" border="0" src="https://freight.cargo.site/w/1000/i/0f6c49e5fffba80519ab0efa6c39a56c9f2d2da7b79210189fcacf50173a06cc/poster.jpg" /> E3 Visual Identity System This typographic identity mobilizes the ideas of movement and flexibility, elevating the concept of gaming through a conceptual approach. E3, also known as the Electronic Entertainment Expo, is a trade event for the video game industry. This rebrand brings into focus the essence of early video games. Graphic elements are inspired by the making of Life and Pong.I chose E3 due to my interest in the entertainment industry and gaming culture. As a gamer myself, I believe that E3 should remain an exclusive aspect of the gaming industry, but also give opportunities to the gamers, players and makers. This project allowed me to apply a less conventional approach to branding that crosses multiple media types for a cohesive brand experience. <img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/8bf01269b471ee63df58b8d66583e7c510624163ba8ee6bbe4c0191c85f1b04e/macrologo.gif" data-mid="93346318" border="0" src="https://freight.cargo.site/w/800/i/8bf01269b471ee63df58b8d66583e7c510624163ba8ee6bbe4c0191c85f1b04e/macrologo.gif" /> Posters Series<img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/bb489bb5249ad7b556b236fde031fb5e684c2e691257b4f811748022d536b664/poster2.jpg" data-mid="108281534" border="0" src="https://freight.cargo.site/w/1000/i/bb489bb5249ad7b556b236fde031fb5e684c2e691257b4f811748022d536b664/poster2.jpg" /> Infographic Posters <img width="7200" height="10800" width_o="7200" height_o="10800" data-src="https://freight.cargo.site/t/original/i/d096ea9693606b976c537c6f40095261237a0816e46ea02d4019ef865d6d869c/poster3.jpg" data-mid="92574304" border="0" src="https://freight.cargo.site/w/1000/i/d096ea9693606b976c537c6f40095261237a0816e46ea02d4019ef865d6d869c/poster3.jpg" /> <img width="8333" height="12500" width_o="8333" height_o="12500" data-src="https://freight.cargo.site/t/original/i/0612e28db2c31201b3e39ce11f88a2ede85829b6bccad675692d4fd15ff56cf7/poster7.jpg" data-mid="92574364" border="0" src="https://freight.cargo.site/w/1000/i/0612e28db2c31201b3e39ce11f88a2ede85829b6bccad675692d4fd15ff56cf7/poster7.jpg" /> <img width="8333" height="12500" width_o="8333" height_o="12500" data-src="https://freight.cargo.site/t/original/i/daf54419ac448d7900c079854038dee9510529e64cd461526e7e0f07e58e2df0/poster4.jpg" data-mid="92574305" border="0" src="https://freight.cargo.site/w/1000/i/daf54419ac448d7900c079854038dee9510529e64cd461526e7e0f07e58e2df0/poster4.jpg" /><img width="8333" height="12500" width_o="8333" height_o="12500" data-src="https://freight.cargo.site/t/original/i/e7418e4df4b56a695648ed18063555f977f0d4eb94fdca453c2e2320efac9246/poster9.jpg" data-mid="92574368" border="0" src="https://freight.cargo.site/w/1000/i/e7418e4df4b56a695648ed18063555f977f0d4eb94fdca453c2e2320efac9246/poster9.jpg" /> <img width="8333" height="12500" width_o="8333" height_o="12500" data-src="https://freight.cargo.site/t/original/i/a28a4f37639470017e73f9a775e3c47396f0e1407d9382a8b91c35d17ae23193/poster5.jpg" data-mid="92574308" border="0" src="https://freight.cargo.site/w/1000/i/a28a4f37639470017e73f9a775e3c47396f0e1407d9382a8b91c35d17ae23193/poster5.jpg" /> <img width="8333" height="12500" width_o="8333" height_o="12500" data-src="https://freight.cargo.site/t/original/i/f5721f44e0001c152e4cab5f48b017809868a7f22077473be8f1d407c459225d/poster8.jpg" data-mid="92574391" border="0" src="https://freight.cargo.site/w/1000/i/f5721f44e0001c152e4cab5f48b017809868a7f22077473be8f1d407c459225d/poster8.jpg" /> Badges <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/6036af5772b5c987e87af6e72f480c97c06d3b52889dcd629448f493931e277c/1221.jpg" data-mid="91499451" border="0" src="https://freight.cargo.site/w/1000/i/6036af5772b5c987e87af6e72f480c97c06d3b52889dcd629448f493931e277c/1221.jpg" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/12c5071954bf03f6ce6d1252ecdda55b4754dbbb80889a7b50647caf038dd280/1222.jpg" data-mid="91499568" border="0" src="https://freight.cargo.site/w/1000/i/12c5071954bf03f6ce6d1252ecdda55b4754dbbb80889a7b50647caf038dd280/1222.jpg" />Business Cards <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/a6ff4f32053ebd3b8122b74bc15e920b6b068f61e511b948119fa1388ac87720/BUSINESS-CARD.jpg" data-mid="91818988" border="0" src="https://freight.cargo.site/w/1000/i/a6ff4f32053ebd3b8122b74bc15e920b6b068f61e511b948119fa1388ac87720/BUSINESS-CARD.jpg" /> Stationery <img width="4000" height="2800" width_o="4000" height_o="2800" data-src="https://freight.cargo.site/t/original/i/5044d43427920aeedc6f65d2c7125fb741b28dbb7e80bf9c5a213a82060aacbc/Stationary.jpg" data-mid="91819000" border="0" src="https://freight.cargo.site/w/1000/i/5044d43427920aeedc6f65d2c7125fb741b28dbb7e80bf9c5a213a82060aacbc/Stationary.jpg" /> Spacial Graphics <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/bd90fc73a7a4a03778b06f99c99ca30e81f92bbdf079daca06ce2419dcad5532/1211.jpg" data-mid="91499209" border="0" src="https://freight.cargo.site/w/1000/i/bd90fc73a7a4a03778b06f99c99ca30e81f92bbdf079daca06ce2419dcad5532/1211.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/c2f03c51326a928ce4f908a9755b10ee9c127e7089ecd549a6ae035ac39cca81/1212.jpg" data-mid="91499211" border="0" src="https://freight.cargo.site/w/1000/i/c2f03c51326a928ce4f908a9755b10ee9c127e7089ecd549a6ae035ac39cca81/1212.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/f9e68c143873d956a809fcd8472ddc66936f99fd5a223684af3505a826780263/1215.jpg" data-mid="91499231" border="0" src="https://freight.cargo.site/w/1000/i/f9e68c143873d956a809fcd8472ddc66936f99fd5a223684af3505a826780263/1215.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/18753f358e0cbfe5d659db563582d576817d80a8f041c5a1ca21f781dc307eff/1213.jpg" data-mid="91499233" border="0" src="https://freight.cargo.site/w/1000/i/18753f358e0cbfe5d659db563582d576817d80a8f041c5a1ca21f781dc307eff/1213.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/0254a5fe3870c5ab502747c54c2295df15a481a6a6cc8ebc7d51c4fe67211a6f/1216.jpg" data-mid="91499243" border="0" src="https://freight.cargo.site/w/1000/i/0254a5fe3870c5ab502747c54c2295df15a481a6a6cc8ebc7d51c4fe67211a6f/1216.jpg" /> Social Media <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/1385313a7f15bb6a36aef6b1d69abfce1f55e04445e51731d6bbd079419b2e21/1223.jpg" data-mid="91499775" border="0" src="https://freight.cargo.site/w/1000/i/1385313a7f15bb6a36aef6b1d69abfce1f55e04445e51731d6bbd079419b2e21/1223.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/9da630b268c6f32561287968fa7dbed9a4daa213d459fdf3c9d7f5c7f8ed6b6e/1224.jpg" data-mid="91499800" border="0" src="https://freight.cargo.site/w/1000/i/9da630b268c6f32561287968fa7dbed9a4daa213d459fdf3c9d7f5c7f8ed6b6e/1224.jpg" /> WebsiteApp Brochure <img width="3004" height="1998" width_o="3004" height_o="1998" data-src="https://freight.cargo.site/t/original/i/c43ffb2b83edce472115f6a144721294188cf4aca5c1693bcf6e9c64a94ac6b3/2020-12-18-12.09.51.png" data-mid="92574427" border="0" src="https://freight.cargo.site/w/1000/i/c43ffb2b83edce472115f6a144721294188cf4aca5c1693bcf6e9c64a94ac6b3/2020-12-18-12.09.51.png" /> Game On Game On is a gaming contest powered by E3. The primary goal is to give a platform for individuals that want to pursue work in the gaming industry. One division is for adults and one is for younger people to design and develop video games. There will be one brief for each year and the winner will be announced and showcased at the E3 Expo. <img width="2938" height="1960" width_o="2938" height_o="1960" data-src="https://freight.cargo.site/t/original/i/a9c1c5d62e98fe3d88eef55ace655a5b81de73ecf8a7b293e1cbf014279165e4/2020-12-18-12.10.14.png" data-mid="92574435" border="0" src="https://freight.cargo.site/w/1000/i/a9c1c5d62e98fe3d88eef55ace655a5b81de73ecf8a7b293e1cbf014279165e4/2020-12-18-12.10.14.png" /> Match Gamifying the logo and brand. “Match” is a simple shooter game made with the E3 logotype. The purpose of this game is to connect gamers and visitors. It is both a single-player and PVP game. The player will play with the keyboard on the web and play with the controller in real life. Inspired by the early video games such as Space Invaders and Asteroids, Match brings the retrogaming experience into a modern context. <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/26c1c3d8261aa0ede93cac9b754c99a8d0b43794fe26d7c87c7e7e9b76ae92d4/1235.jpg" data-mid="91499271" border="0" src="https://freight.cargo.site/w/1000/i/26c1c3d8261aa0ede93cac9b754c99a8d0b43794fe26d7c87c7e7e9b76ae92d4/1235.jpg" /> https://michelletwu.com/GoTo Sat, 24 Dec 2022 04:02:32 +0000 Michelle T Wu https://michelletwu.com/GoTo <img width="1570" height="1150" width_o="1570" height_o="1150" data-src="https://freight.cargo.site/t/original/i/29c05cab2e5bcf3ce327577d6362f719f5f50bc0317e87b38392220297e591b7/Moving_Brands_GoTo_Thumb_02.jpg" data-mid="162679325" border="0" src="https://freight.cargo.site/w/1000/i/29c05cab2e5bcf3ce327577d6362f719f5f50bc0317e87b38392220297e591b7/Moving_Brands_GoTo_Thumb_02.jpg" /> GoTo Branding LogMeIn needed to transform from a ‘house of brands’ to a highly efficient and unmistakably differentiated ‘branded house’ unified under an all-new GoTo brand. Moving Brands collaborated with a cross-functional team to reposition GoTo, reorganise and simplify their product portfolio and create an iconic, flexible brand identity to enable customer experiences and business growth. The new GoTo helps customers spend more time on what is important to them. LogMeIn (GoTo’s parent company) approached Moving Brands for help simplifying their complex portfolio of products and services and reposition them as a leading global tech business. The goal was simple – create a new brand that stands out in a crowded market place and makes it easier for customers to understand and engage with their portfolio of products. We started with a full and in-depth review of the existing brand and an audit of the competitive landscape. We collaboratively workshopped to define a brand strategy and story at the heart of the brand and moved to redefine both brand and naming architecture to add clarity to a previously complex portfolio of products and services. <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/7d623ca7a6b0660e4236acbd17422bc399dce0b14a77d656e27f8f67d36a762e/goto-1647320615-1188008d9caabc83d5a906afc6511cac-SCALE-3000x3000.jpg" data-mid="162679144" border="0" src="https://freight.cargo.site/w/1000/i/7d623ca7a6b0660e4236acbd17422bc399dce0b14a77d656e27f8f67d36a762e/goto-1647320615-1188008d9caabc83d5a906afc6511cac-SCALE-3000x3000.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5498542f3ce079499fcc509ea348a86e06ad07ea92f0f9e2685f7c7f472d1012/HD_2D_GoTo_3sec_Mnemonic_MP4.gif" data-mid="162686112" border="0" src="https://freight.cargo.site/w/1000/i/5498542f3ce079499fcc509ea348a86e06ad07ea92f0f9e2685f7c7f472d1012/HD_2D_GoTo_3sec_Mnemonic_MP4.gif" /><img width="3000" height="1016" width_o="3000" height_o="1016" data-src="https://freight.cargo.site/t/original/i/9958033eebefc861c59cb9cb76b300c200d3b26eab7190756fd74183c3190082/Moving_Brands_GoTo_Before_After_02.png" data-mid="162679319" border="0" src="https://freight.cargo.site/w/1000/i/9958033eebefc861c59cb9cb76b300c200d3b26eab7190756fd74183c3190082/Moving_Brands_GoTo_Before_After_02.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c365639b7653567a4a495fdaf1c9ae9f67d665a54c99c44396497243b99412a1/03_Competitor.gif" data-mid="162679002" border="0" src="https://freight.cargo.site/w/1000/i/c365639b7653567a4a495fdaf1c9ae9f67d665a54c99c44396497243b99412a1/03_Competitor.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dfa661fa8e8ee69acb02e54fe950b8307d595ff4bf9bf9a52bfb1ddcfbf21f1f/MB-GoTo-002-Strategy.jpg" data-mid="219306059" border="0" src="https://freight.cargo.site/w/1000/i/dfa661fa8e8ee69acb02e54fe950b8307d595ff4bf9bf9a52bfb1ddcfbf21f1f/MB-GoTo-002-Strategy.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/76ac05c62206c65c6e2b0af08a76b3443662757ee3a489048a91654308df58fa/MB-GoTo-004-Logo-breakdown.jpg" data-mid="219306063" border="0" src="https://freight.cargo.site/w/1000/i/76ac05c62206c65c6e2b0af08a76b3443662757ee3a489048a91654308df58fa/MB-GoTo-004-Logo-breakdown.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e34bea0f2fb6d17c5bd95562b5e7728c70fe486c418da2abe54c3868cbd54792/Moving_Brands_GoTo_System_Overview.gif" data-mid="162678936" border="0" src="https://freight.cargo.site/w/1000/i/e34bea0f2fb6d17c5bd95562b5e7728c70fe486c418da2abe54c3868cbd54792/Moving_Brands_GoTo_System_Overview.gif" /><img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/c4ca5b8c96f7f5f54a70aa0a0c07ebba977c36b8d2be7493e1d76bd3141f13a4/Moving_Brands_GoTo_OOH_02.jpg" data-mid="162679152" border="0" src="https://freight.cargo.site/w/1000/i/c4ca5b8c96f7f5f54a70aa0a0c07ebba977c36b8d2be7493e1d76bd3141f13a4/Moving_Brands_GoTo_OOH_02.jpg" /> The new GoTo identity is a declarative breadth of fresh air with a clear intent to differentiate across sectors. We delivered on multiple work streams for GoTo including; Competitive Audit, Strategic positioning, Brand Story, Brand Architecture, Brand Product and Portfolio naming, TOV and Messaging, Brand Identity (including Typography, Iconography and Photography), Focus Groups, Mnemonic (Motion logo), Sonic Mnemonic (Sonic Logo), Brand Guidelines and Localization Guidelines as part of our comprehensive engagement. Now reinvented and repositioned to take its rightful place in the world – Welcome to the all-new GoTo. <img width="768" height="432" width_o="768" height_o="432" data-src="https://freight.cargo.site/t/original/i/f6a406f5d930130573e32c334946e463ad99adb2184ba6b6dd82b46abaa5f35c/GoTo_TypeExplorations.gif" data-mid="162679322" border="0" src="https://freight.cargo.site/w/768/i/f6a406f5d930130573e32c334946e463ad99adb2184ba6b6dd82b46abaa5f35c/GoTo_TypeExplorations.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e601013ec41df62543d21be0aa9aa149131feece9e60e899070cbedf99387c04/MB-GoTo-007-Subrand.jpg" data-mid="219306065" border="0" src="https://freight.cargo.site/w/1000/i/e601013ec41df62543d21be0aa9aa149131feece9e60e899070cbedf99387c04/MB-GoTo-007-Subrand.jpg" /><img width="1919" height="1080" width_o="1919" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f5e2036229a141c56dfbf5f47088c1d7067ce5a3de26c1135e66ffb32338d957/MB-GoTo-009-Icon-system.jpg" data-mid="219306068" border="0" src="https://freight.cargo.site/w/1000/i/f5e2036229a141c56dfbf5f47088c1d7067ce5a3de26c1135e66ffb32338d957/MB-GoTo-009-Icon-system.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/30da5ec11eaf75e9da01ba3f1bcd8f3b27a5f5eb3bdc65f0d60e954bcbf1999a/GoTo_App-Icon_System.jpg" data-mid="162679315" border="0" src="https://freight.cargo.site/w/1000/i/30da5ec11eaf75e9da01ba3f1bcd8f3b27a5f5eb3bdc65f0d60e954bcbf1999a/GoTo_App-Icon_System.jpg" /><img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/4106acbbca340e4b6b38982badf38c61d0722d5131de8b8eeddbdeedf1a12636/Moving_Brands_GoTo_Slides_01.png" data-mid="162679153" border="0" src="https://freight.cargo.site/w/1000/i/4106acbbca340e4b6b38982badf38c61d0722d5131de8b8eeddbdeedf1a12636/Moving_Brands_GoTo_Slides_01.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fc71f7195a12183497c70678c0e6c301e52f9582a77903edea245f15b068b9d6/MB-GoTo-003-Iphone.jpg" data-mid="219306060" border="0" src="https://freight.cargo.site/w/1000/i/fc71f7195a12183497c70678c0e6c301e52f9582a77903edea245f15b068b9d6/MB-GoTo-003-Iphone.jpg" /><img width="3000" height="1686" width_o="3000" height_o="1686" data-src="https://freight.cargo.site/t/original/i/758ff0e3771783d59e3a1be75d7d703dc50011e0fce39680394ad16cf6b9c6c3/goto-1649705486-4e92da3e4cd2ee55a1fd77f78d2bf93c-SCALE-3000x3000.jpg" data-mid="162679148" border="0" src="https://freight.cargo.site/w/1000/i/758ff0e3771783d59e3a1be75d7d703dc50011e0fce39680394ad16cf6b9c6c3/goto-1649705486-4e92da3e4cd2ee55a1fd77f78d2bf93c-SCALE-3000x3000.jpg" /><img width="1919" height="1080" width_o="1919" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0bfc1c3d1d407811d4f02da0f425ec77774e0febb17289dba643562e2a633d9a/MB-GoTo-010-Swag.jpg" data-mid="219306061" border="0" src="https://freight.cargo.site/w/1000/i/0bfc1c3d1d407811d4f02da0f425ec77774e0febb17289dba643562e2a633d9a/MB-GoTo-010-Swag.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0a580cc0494e0c4f694b95ef28ab4015de2ac5f5862e182e390b48d957d5f7f6/MB-GoTo-011-Guidelines.jpg" data-mid="219306062" border="0" src="https://freight.cargo.site/w/1000/i/0a580cc0494e0c4f694b95ef28ab4015de2ac5f5862e182e390b48d957d5f7f6/MB-GoTo-011-Guidelines.jpg" /><img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/d9bb59886c358e253c075bcb3cacfb1d68ce6252f3bdb6a6f2c16fcb9c55348a/goto-1649368675-2e77b0949fa1ca66dfcb073a915913c1-SCALE-3000x3000.jpg" data-mid="162679362" border="0" src="https://freight.cargo.site/w/1000/i/d9bb59886c358e253c075bcb3cacfb1d68ce6252f3bdb6a6f2c16fcb9c55348a/goto-1649368675-2e77b0949fa1ca66dfcb073a915913c1-SCALE-3000x3000.jpg" /><img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9832ded8b03a5abd05d70929c7d71b1edc3c1f356877af197f7ef498ef9ee0e8/GoTo_Print_Test.jpg" data-mid="162679157" border="0" src="https://freight.cargo.site/w/1000/i/9832ded8b03a5abd05d70929c7d71b1edc3c1f356877af197f7ef498ef9ee0e8/GoTo_Print_Test.jpg" /> https://michelletwu.com/G-P Sat, 24 Dec 2022 05:08:38 +0000 Michelle T Wu https://michelletwu.com/G-P <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a1827d05efc0a9ba9d224d58fb61255ee765479d2d079a24a124b9e0a3d531b2/20220923_GP_LogoMotion_5Second_MASTER_sonicWEB.gif" data-mid="162685053" border="0" src="https://freight.cargo.site/w/1000/i/a1827d05efc0a9ba9d224d58fb61255ee765479d2d079a24a124b9e0a3d531b2/20220923_GP_LogoMotion_5Second_MASTER_sonicWEB.gif" /> G-P Branding Formerly known as Globalization Partners, G-P helps businesses rapidly expand internationally whilst ensuring legal compliance locally via their industry-leading employment platform. With remote working soaring in our post-pandemic world, G-P wanted to cement their position as a category-defining brand on a mission to break down barriers to global business and enable opportunities for everyone, everywhere. After two years of rapid expansion, they approached Moving Brands to enhance their brand identity to build awareness, elevate and communicate their competitive advantages and further accelerate growth. Our ultimate goal was to consolidate their position as the most transformative, universally reliable and intuitive partnership provider in the Employer of Record field. The new logo uses the 24 hour time zones to represent the full globe, using the new palette’s “earth” colours as an expression of communication and connection. Motion through the logo sees the gradient and three inset circles sequenced according to movement of an inner circle appearing from east to west, a nod to the path of the sun around the world. Further building on this re-energised brand personality, we ensured the brand articulation also integrated sonic design and a custom typeface. This work included creating sonic branding for G-P’s new animated logo and providing strategic insight on sound design, plus guidance on how to create and curate future sound. Meanwhile, the geometric nature of the unique new typeface speaks to GP’s leading AI-driven technology, softened with an ink-trap feature that introduces a distinctly human touch. Ligatures, meanwhile, convey connection and partnership, and custom symbols, such as a full list of currencies, cater to G-P’s international reach. Our final brand strategy, identity and guidelines translated the core truth of G-P into a dynamic, authentic and truly global brand driven to create a world that taps into the fullness of human potential. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/bc67cb23862cdcdf5f62351f98016fc1d714f7e184854b6935006ac037740ef8/Gradient-Transition2.gif" data-mid="162682515" border="0" src="https://freight.cargo.site/w/960/i/bc67cb23862cdcdf5f62351f98016fc1d714f7e184854b6935006ac037740ef8/Gradient-Transition2.gif" /> <img width="6250" height="7033" width_o="6250" height_o="7033" data-src="https://freight.cargo.site/t/original/i/c8994898beb69ce079db95324d7e308140184e0f4a135a99267a3eeab056f4f2/unnamed.jpg" data-mid="162684786" border="0" src="https://freight.cargo.site/w/1000/i/c8994898beb69ce079db95324d7e308140184e0f4a135a99267a3eeab056f4f2/unnamed.jpg" /> <img width="12500" height="7033" width_o="12500" height_o="7033" data-src="https://freight.cargo.site/t/original/i/a56435dc18336d2245fb722419c9b8da4153c7fa0881166b61d10d4fa71da4f6/2_GP_CaseStudy_Web_3000x12.jpg" data-mid="162684552" border="0" src="https://freight.cargo.site/w/1000/i/a56435dc18336d2245fb722419c9b8da4153c7fa0881166b61d10d4fa71da4f6/2_GP_CaseStudy_Web_3000x12.jpg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/3c87e67950e5d0a2bf85b18338d32328bd92bcd85b3259bf3273cac072c0846d/MB-GP-003-Papers-2000x1125.png" data-mid="219306072" border="0" src="https://freight.cargo.site/w/1000/i/3c87e67950e5d0a2bf85b18338d32328bd92bcd85b3259bf3273cac072c0846d/MB-GP-003-Papers-2000x1125.png" /><img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/f4263fd67c497863497c6ec7a764ce4041f2b2f685220c9a5b62e96981a8e2db/7_GP_CaseStudy_Web_3000x4000.png" data-mid="162684350" border="0" src="https://freight.cargo.site/w/1000/i/f4263fd67c497863497c6ec7a764ce4041f2b2f685220c9a5b62e96981a8e2db/7_GP_CaseStudy_Web_3000x4000.png" /><img width="12500" height="7033" width_o="12500" height_o="7033" data-src="https://freight.cargo.site/t/original/i/12936e38d695528d8c6b0d13f9aae183052c22333108cced8c5736e330d071ef/4_GP_CaseStudy_Web_3000x2.jpg" data-mid="162682219" border="0" src="https://freight.cargo.site/w/1000/i/12936e38d695528d8c6b0d13f9aae183052c22333108cced8c5736e330d071ef/4_GP_CaseStudy_Web_3000x2.jpg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/f3486a6688890f19048cca87a98d98a107a525601e814888fd801493bc34ed13/MB-GP-007-HatBooth-2000x1125.png" data-mid="219306073" border="0" src="https://freight.cargo.site/w/1000/i/f3486a6688890f19048cca87a98d98a107a525601e814888fd801493bc34ed13/MB-GP-007-HatBooth-2000x1125.png" /><img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/1bb5d26fcb83d0935622c60e2da2784f476027353bb96a059847668109686936/GP_CaseStudy_Web_3000x3-contrast116.png" data-mid="162684505" border="0" src="https://freight.cargo.site/w/1000/i/1bb5d26fcb83d0935622c60e2da2784f476027353bb96a059847668109686936/GP_CaseStudy_Web_3000x3-contrast116.png" /> <img width="3750" height="2110" width_o="3750" height_o="2110" data-src="https://freight.cargo.site/t/original/i/98e5c419c9f0dc8ae7af785be9c72323e075aad169abc6b811fb5c6f4cebde70/9_GP_CaseStudy_Web_3000x7.gif" data-mid="162682460" border="0" src="https://freight.cargo.site/w/1000/i/98e5c419c9f0dc8ae7af785be9c72323e075aad169abc6b811fb5c6f4cebde70/9_GP_CaseStudy_Web_3000x7.gif" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/b3fc840ddeaf2db72430a3e652dd46b9622108c5404d6b31687dd11787b43ee7/MB-GP-004-OOH-2000x1125.png" data-mid="219306074" border="0" src="https://freight.cargo.site/w/1000/i/b3fc840ddeaf2db72430a3e652dd46b9622108c5404d6b31687dd11787b43ee7/MB-GP-004-OOH-2000x1125.png" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/8d2fed8a3509f3be1d578e5a4a9b2bec4b93fb7ad5e29e8ceb0087682db1e7b8/MB-GP-012-AirportOOH-2000x1125.png" data-mid="219306076" border="0" src="https://freight.cargo.site/w/1000/i/8d2fed8a3509f3be1d578e5a4a9b2bec4b93fb7ad5e29e8ceb0087682db1e7b8/MB-GP-012-AirportOOH-2000x1125.png" /><img width="12500" height="7033" width_o="12500" height_o="7033" data-src="https://freight.cargo.site/t/original/i/9c4d8f5f37668c8d1cf968395992f4ce025b114cbd72a6ee7e494a47aeebfc55/7_GP_CaseStudy_Web_3000x8.jpg" data-mid="162682243" border="0" src="https://freight.cargo.site/w/1000/i/9c4d8f5f37668c8d1cf968395992f4ce025b114cbd72a6ee7e494a47aeebfc55/7_GP_CaseStudy_Web_3000x8.jpg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/b0a0c2a29f5846fa721886ce786bbfdb6aade728c56e4fcf87e7672c0f3de706/MB-GP-009-Cards-2000x1125.png" data-mid="219306087" border="0" src="https://freight.cargo.site/w/1000/i/b0a0c2a29f5846fa721886ce786bbfdb6aade728c56e4fcf87e7672c0f3de706/MB-GP-009-Cards-2000x1125.png" /><img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/644d868d54090420b0c5fe05dd9256cd01319f464b6b98bcfb5a6101935de918/KeyNoteStill.jpg" data-mid="162682313" border="0" src="https://freight.cargo.site/w/1000/i/644d868d54090420b0c5fe05dd9256cd01319f464b6b98bcfb5a6101935de918/KeyNoteStill.jpg" /><img width="12500" height="7033" width_o="12500" height_o="7033" data-src="https://freight.cargo.site/t/original/i/1b539ae258cd749dba4108487f8cda2840b1bfb1d9bb4d53fe2fc869c41d1acb/13_GP_CaseStudy_Web_3000x11.jpg" data-mid="162682305" border="0" src="https://freight.cargo.site/w/1000/i/1b539ae258cd749dba4108487f8cda2840b1bfb1d9bb4d53fe2fc869c41d1acb/13_GP_CaseStudy_Web_3000x11.jpg" /><img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/0cde5d6378a91639e7d069b0fb90b072778e4f7204287bc6410baf86f6a05701/unnamed-3.jpg" data-mid="195825158" border="0" src="https://freight.cargo.site/w/1000/i/0cde5d6378a91639e7d069b0fb90b072778e4f7204287bc6410baf86f6a05701/unnamed-3.jpg" /> https://michelletwu.com/Microsoft-Advertising Sat, 05 Aug 2023 01:37:17 +0000 Michelle T Wu https://michelletwu.com/Microsoft-Advertising <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/1a05013cba7db9165c29982bcd28fdd3e70cea717a1d793f7e53d5846b05daf2/MA.jpg" data-mid="187070805" border="0" src="https://freight.cargo.site/w/1000/i/1a05013cba7db9165c29982bcd28fdd3e70cea717a1d793f7e53d5846b05daf2/MA.jpg" /> Microsoft Advertising Branding We went deep to understand Microsoft Advertising’s strategy, culture, customers and industry. We studied their competitors, out-of-category best-in-class examples and conducted interviews with internal teams, customers and stakeholders. Through our research, we identified the essence of Microsoft Advertising: Transformation. The essence was derived through the insight that they were constantly transforming to become the best version of themselves, unlock a world of new possibilities for their clients, change the advertising industry for the better, make the impossible possible and empower growth for all. With Transformation as the strategic core, we crafted a manifesto, positioning statement, brand pillars and purpose: “Innovate a new world of advertising possibilities to empower growth for all.” Additionally, we delivered a brand and messaging platform as well as tone-of-voice guidelines. <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/916465e049b3f59efd10fa60b920e08b13a3ef9f1229f956f069a9a3b488b3be/microsoft-advertising-1690219328-b7d175e4cd6bbe8ea4fcaa2af3eb3c49-SCALE-3000x3000.jpg" data-mid="187070693" border="0" src="https://freight.cargo.site/w/1000/i/916465e049b3f59efd10fa60b920e08b13a3ef9f1229f956f069a9a3b488b3be/microsoft-advertising-1690219328-b7d175e4cd6bbe8ea4fcaa2af3eb3c49-SCALE-3000x3000.jpg" /><img width="3000" height="1686" width_o="3000" height_o="1686" data-src="https://freight.cargo.site/t/original/i/ae852f2e34aba9f0f1a7634daa4d2f047bbee94d5e0ef1619cfb97d9431e27ef/microsoft-advertising-1690219445-c22864454bb2189b21fed912104c013f-SCALE-3000x3000.jpg" data-mid="187070727" border="0" src="https://freight.cargo.site/w/1000/i/ae852f2e34aba9f0f1a7634daa4d2f047bbee94d5e0ef1619cfb97d9431e27ef/microsoft-advertising-1690219445-c22864454bb2189b21fed912104c013f-SCALE-3000x3000.jpg" /><img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/3797b7f9d1b082433916d5f819f8b9963e9d7f2ee421d7217312f61125aab3ea/microsoft-advertising-1691016240-389d7997a466f450a786c66cff633c70-SCALE-3000x3000.jpg" data-mid="187070728" border="0" src="https://freight.cargo.site/w/1000/i/3797b7f9d1b082433916d5f819f8b9963e9d7f2ee421d7217312f61125aab3ea/microsoft-advertising-1691016240-389d7997a466f450a786c66cff633c70-SCALE-3000x3000.jpg" /><img width="3000" height="1686" width_o="3000" height_o="1686" data-src="https://freight.cargo.site/t/original/i/cdf5eb0a9678cbaa919c8935339d3360f8d76faa933e3183700ffb589e201778/microsoft-advertising-1690219475-0a1a99ae956a42be555f56ece6faac05-SCALE-3000x3000.jpg" data-mid="187070730" border="0" src="https://freight.cargo.site/w/1000/i/cdf5eb0a9678cbaa919c8935339d3360f8d76faa933e3183700ffb589e201778/microsoft-advertising-1690219475-0a1a99ae956a42be555f56ece6faac05-SCALE-3000x3000.jpg" /><img width="3000" height="1686" width_o="3000" height_o="1686" data-src="https://freight.cargo.site/t/original/i/53db9249a4eac917304e1963f0c96904790f4d190374acb0a3c5230cece483a9/microsoft-advertising-1690234136-3747c36d9b8bdec814a653c6dae1a137-SCALE-3000x3000.jpg" data-mid="187070731" border="0" src="https://freight.cargo.site/w/1000/i/53db9249a4eac917304e1963f0c96904790f4d190374acb0a3c5230cece483a9/microsoft-advertising-1690234136-3747c36d9b8bdec814a653c6dae1a137-SCALE-3000x3000.jpg" /><img width="3000" height="1686" width_o="3000" height_o="1686" data-src="https://freight.cargo.site/t/original/i/b00c546c8764f4bfeb23801de10d95868b93d286286eb32792809dc53b372207/microsoft-advertising-1690233804-3afed7b913a8ad7be09ca565cd1936a4-SCALE-3000x3000.jpg" data-mid="187070733" border="0" src="https://freight.cargo.site/w/1000/i/b00c546c8764f4bfeb23801de10d95868b93d286286eb32792809dc53b372207/microsoft-advertising-1690233804-3afed7b913a8ad7be09ca565cd1936a4-SCALE-3000x3000.jpg" /><img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/6763627e984029f7f33b579eb3f1a8e87e5c5b3fccd2ff94e0b5cdedc6051b02/microsoft-advertising-1690219569-80be55a7099b29465f75899cc6f21f13-SCALE-3000x3000.jpg" data-mid="187070735" border="0" src="https://freight.cargo.site/w/1000/i/6763627e984029f7f33b579eb3f1a8e87e5c5b3fccd2ff94e0b5cdedc6051b02/microsoft-advertising-1690219569-80be55a7099b29465f75899cc6f21f13-SCALE-3000x3000.jpg" /><img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/0fc84bba51cd53d9b18e0294229d8dbc203accfc061c9832f39e8e1aeb455f56/microsoft-advertising-1690219607-6947d62481f61bc998ab27a213a027dc-SCALE-3000x3000.jpg" data-mid="187070736" border="0" src="https://freight.cargo.site/w/1000/i/0fc84bba51cd53d9b18e0294229d8dbc203accfc061c9832f39e8e1aeb455f56/microsoft-advertising-1690219607-6947d62481f61bc998ab27a213a027dc-SCALE-3000x3000.jpg" /><img width="3000" height="1686" width_o="3000" height_o="1686" data-src="https://freight.cargo.site/t/original/i/5bfe2e3a1a4a09e3fd6b2bde3797aab6c4c60269ae6e29a91f98bf490a0e1240/microsoft-advertising-1690222308-8c94569a183973f15de485cd759283b3-SCALE-3000x3000.jpg" data-mid="187070737" border="0" src="https://freight.cargo.site/w/1000/i/5bfe2e3a1a4a09e3fd6b2bde3797aab6c4c60269ae6e29a91f98bf490a0e1240/microsoft-advertising-1690222308-8c94569a183973f15de485cd759283b3-SCALE-3000x3000.jpg" /><img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/ed1871ed3ef81e2e3b77d7e94b1114dd8750245c8144c5652d03be23c4346e21/microsoft-advertising-1690954610-3ce3aa2d9066eb24f028c8ad59998faf-SCALE-3000x3000.jpg" data-mid="187070738" border="0" src="https://freight.cargo.site/w/1000/i/ed1871ed3ef81e2e3b77d7e94b1114dd8750245c8144c5652d03be23c4346e21/microsoft-advertising-1690954610-3ce3aa2d9066eb24f028c8ad59998faf-SCALE-3000x3000.jpg" /><img width="3000" height="1686" width_o="3000" height_o="1686" data-src="https://freight.cargo.site/t/original/i/3c48979968a9a8b4af5d987a74d21655ce06ec0eee7d68739cd1582214b2950d/microsoft-advertising-1690222422-c302129b622941fa26de7728980fdc11-SCALE-3000x3000.jpg" data-mid="187070740" border="0" src="https://freight.cargo.site/w/1000/i/3c48979968a9a8b4af5d987a74d21655ce06ec0eee7d68739cd1582214b2950d/microsoft-advertising-1690222422-c302129b622941fa26de7728980fdc11-SCALE-3000x3000.jpg" /><img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/ec366bf58151bfe44390e4cdede939164217282a283d6f551985371ed7dd77a6/microsoft-advertising-1690222451-ae32fa916c5d003921daae18b91d78e2-SCALE-3000x3000.jpg" data-mid="187070741" border="0" src="https://freight.cargo.site/w/1000/i/ec366bf58151bfe44390e4cdede939164217282a283d6f551985371ed7dd77a6/microsoft-advertising-1690222451-ae32fa916c5d003921daae18b91d78e2-SCALE-3000x3000.jpg" /><img width="3000" height="1686" width_o="3000" height_o="1686" data-src="https://freight.cargo.site/t/original/i/3df1df5a50c0c68e3cc4c9c677cde1f7e8596f095569f99b5186fa3de8f72839/microsoft-advertising-1690222480-3c54f465c2e48bf092629bc474bac37a-SCALE-3000x3000.jpg" data-mid="187070742" border="0" src="https://freight.cargo.site/w/1000/i/3df1df5a50c0c68e3cc4c9c677cde1f7e8596f095569f99b5186fa3de8f72839/microsoft-advertising-1690222480-3c54f465c2e48bf092629bc474bac37a-SCALE-3000x3000.jpg" /><img width="3000" height="1686" width_o="3000" height_o="1686" data-src="https://freight.cargo.site/t/original/i/0062df2629165f15f15fe07120432cb5b1a67fad5e8baed8d90b0ab637453e52/-.jpg" data-mid="187070743" border="0" src="https://freight.cargo.site/w/1000/i/0062df2629165f15f15fe07120432cb5b1a67fad5e8baed8d90b0ab637453e52/-.jpg" /><img width="3000" height="1686" width_o="3000" height_o="1686" data-src="https://freight.cargo.site/t/original/i/37ee9e1f66952733f0feaab15be91b955dfc940f99f47cfa08955432ca7c9477/microsoft-advertising-1690222765-cc93560aa584aca5e1ba4d4b54a397fb-SCALE-3000x3000.jpg" data-mid="187070744" border="0" src="https://freight.cargo.site/w/1000/i/37ee9e1f66952733f0feaab15be91b955dfc940f99f47cfa08955432ca7c9477/microsoft-advertising-1690222765-cc93560aa584aca5e1ba4d4b54a397fb-SCALE-3000x3000.jpg" />